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Agile Marketing as a search trend: still in its infancy

I just used Google Trends to check on the rising popularity of Agile Marketing as a search term and the results are quite interesting as you can see below. Obviously currency is on the rise, with the...

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Agile marketing is a methodology for enabling marketing adaptation

I hate to be pedantic, but it seems to me that process and method are two related, but fundamentally different things. Process is a series of actions or steps taken to achieve an end. Method is a...

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Content curation tools aid in developing user stories for agile marketing

At the center of agile marketing methodology is the user story. User stories and maps or other depictions of the buyer’s journey are used to fuel, focus and inform agile marketing projects (sprints),...

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Volerro content collaboration tool can help agile marketing teams

Volerro recently launched a cloud-based content collaboration service that could be a useful tool for agile marketing teams. “We think agile is going to be applied throughout business to merge how...

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Hacking agile marketing methodology: The role of improvisation and invention

I just read an inspring post from Andy Pearson who has a company (White Fuse) that does web design for charities. Andy talks about how he uses agile methodology and mentions “hacking” the pure...

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